Only those people who run after two hares will catch them both

Created with the intent of making sake from Maruishi available to people outside Aichi Prefecture, Nito is a new brand that first saw the light in December 2015. Based on the concept of "Only he who runs after two hares will catch them both", Taste and aroma, tartness and umami, heaviness and lightness, sweetness and dryness, complexity and cleanness – we have created aspects of character that seem mutually exclusive and given them superb balance and flavor.

Nito's features are its freshness, its pleasing aftertaste, and how well it pairs with food. The freshness can impart a smooth and stable flavor throughout all aspects of introduction, development, denouement, and ending, and the pleasing aftertaste brings the "story" to a comfortable conclusion and instills desire for another serving. When you enjoy Nito, we invite you to try it in two ways: all on its own to start with, and then in combination with food. Pairing it with food propels Nito to an even higher level.

Nito expresses itself in an ever-shifting profile due to contact with the air, the passage of time, and changes in temperature, and our wish is for it to be a sake that demonstrates brilliance over the course of your savoring the entire bottle, right from the splendor of the first pouring.